Use FSS as a Good Branding Opportunity
Are you letting your employees use any file sharing solution they want?
Are they collaborating with clients over different platforms?
Sharing files via email, text and consumer-grade File Sync & Share (FSS)?
Aside from the security risks you are taking and the (in)convenience factor, is this really putting the company in the best light?
Think about the impact to your branding when you share files with a client using clunky, hard-to-use tools, methods that risk data security, or unintuitive platforms that require a learning curve for your clients and prospects. You inconvenience them and you put their files at risk. It sends a negative message—one that could harm your brand.
Remember, any customer touch point is a “branding”moment.